Works with ChatGPT, Claude & Gemini Short answer: The reason your SOPs don’t exist isn’t discipline — it’s that experts can’t self-report their own processes. Once you’ve done something a hundred times, the judgments that make it work stop registering…
Works with ChatGPT, Claude & Gemini Short answer: AI can’t make you better on a sales call — it can’t listen, build trust, or ask the follow-up you didn’t plan. What it can do is make sure you’re on the…
Works with ChatGPT, Claude & Gemini Short answer: Using AI for marketing is no longer an advantage — 94% of marketers already do it. The advantage is in the two things most skip: a brand voice block (one reusable paragraph…
Works with ChatGPT, Claude & Gemini Short answer: AI cannot validate your business idea — only paying customers can. What AI can do is design the test: turn a vague idea into falsifiable assumptions, write interview questions that don’t lead…
~11 min read Works with ChatGPT, Claude & Gemini Short answer: The best AI prompt for cold email doesn’t ask the AI to write an email — it first makes the AI research the prospect, then write a first line…
~16 min read Works with ChatGPT, Claude & Gemini Short answer: Founders who get real leverage from AI don’t collect prompts — they build an operating system: one reusable context block about their business, plus a fixed prompt for each…
An Operator’s Playbook for the Hardest Beat in Communications Part 4 of the series: Writing Bylines with Claude · Researching Journalists Before You Pitch · 15 High-Converting Pitches a Day Who This Is For — and Why This Beat Is…
A Production System for Volume Without Spam Part 3 of the series: Writing Bylines with Claude · Researching Journalists Before You Pitch Read This First: The Honest Version of the Promise Fifteen pitches a day is trivially easy if you’re…
An Operator’s Playbook for Precision Media Targeting Companion to: Writing Bylines with Claude Who This Is For High-intent operators who pitch media for a living or as a core function: agency leads running earned-media programs, in-house comms teams, and founders/executives…
Evidence layer: academic literature + grey literature from Big Consulting Who This Is For This guide is written for high-intent operators who produce bylined thought leadership at a professional standard: agency leads ghostwriting for client executives, in-house comms teams building…