The Translation Premium

The best technology rarely wins the market. The best-explained technology does. The gap between the two is where companies are made and lost — and it has a price. Every deep-tech founder has felt this injustice. You built the better…

Emerging Tech Earned Authority

Werner Pfennig

The fastest way to lose a market is to buy your way into it. The most durable way to win one is to be invited. There is a specific kind of authority that money cannot purchase and ads cannot manufacture.…