An Operator’s Playbook for the Hardest Beat in Communications Part 4 of the series: Writing Bylines with Claude · Researching Journalists Before You Pitch · 15 High-Converting Pitches a Day Who This Is For — and Why This Beat Is Different Agency operators running crypto/Web3 accounts, in-house comms leads at protocols, exchanges, and infrastructure companies,…
A Production System for Volume Without Spam Part 3 of the series: Writing Bylines with Claude · Researching Journalists Before You Pitch Read This First: The Honest Version of the Promise Fifteen pitches a day is trivially easy if you’re willing to send garbage. Claude can generate 15 pitches in ninety seconds; so can a…
An Operator’s Playbook for Precision Media Targeting Companion to: Writing Bylines with Claude Who This Is For High-intent operators who pitch media for a living or as a core function: agency leads running earned-media programs, in-house comms teams, and founders/executives doing their own outreach. The workflow assumes you’d rather send 8 pitches that land than…
Evidence layer: academic literature + grey literature from Big Consulting Who This Is For This guide is written for high-intent operators who produce bylined thought leadership at a professional standard: agency leads ghostwriting for client executives, in-house comms teams building an executive’s publishing program, and executives who write under their own name. The workflow is…
A full-pipeline playbook for operators who want media coverage on repeat Earned media is still the highest-trust asset in marketing, and Qwoted has become one of the fastest routes to it: journalists post source requests, experts pitch, and the best answer wins. The problem is that “best” is decided in hours, not days — and…
Claude for Crisis Communications: What to Do When a Story Breaks Fast An operator’s guide for principals, CCOs, general counsel, and the people they call first. Why this guide exists When a story breaks, the first 90 minutes decide whether you’re shaping the narrative or chasing it. The historical constraint has never been judgment —…
An operator’s playbook for building a one-person agency that competes with ten-person shops — with real prices, real prompts, and a candid list of what to skip. Who This Is For You run a solo or micro PR agency. Retainer clients, no staff, and a to-do list that assumes you’re four people: analyst, writer, media…
The Operator’s Guide to Building an AI-Native Monitoring System Who this is for: Founders, comms leads, PR consultants, and marketing operators currently paying $200–$1,600/month for media monitoring — or priced out of it entirely. You should be comfortable writing a detailed prompt and willing to spend one afternoon on setup. No code required. What you’ll…
50 prompts for operators who bill for judgment, not volume. Most “AI prompts for PR” lists are written for people who want a press release in ten seconds. This one isn’t. It assumes you run communications for companies where a single sentence can move a valuation, that you already write well, and that your bottleneck…