Everything Narracomm has filed on Mckinsey.
| Headline | Date | Coverage |
|---|---|---|
| McKinsey: Data Readiness Now the Primary Constraint on Scaling AI Pilots | 23 Jun 2026 | Read More → |
| McKinsey: AI Ad Economy Shifts: 75% of Advertisers Expect Spend Rise | 17 Jun 2026 | Read More → |
McKinsey released fresh analysis today stating that data infrastructure and governance have become the central bottleneck as companies move AI pilots into production. The June 23, 2026 article, “AI data readiness: The key to scaling impact,” concludes that while pilot…
McKinsey’s June 2026 analysis shows three AI shifts already redistributing value across advertising. Three-quarters of surveyed advertisers expect AI to lift total media spend, with one-third forecasting at least a 10% ROAS increase. More than 50% say AI has already…