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narracomm
  • Werner Pfennig
    Reputation & Trust | The Founder

    The Asset You Can’t Re-Raise

    ByNarracomm June 20, 2026June 20, 2026

    You can raise another round. You can rebuild a product, replace a team, re-enter a market, recover from a bad quarter. You cannot re-raise a reputation. For a high-net-worth founder, reputation is the one position on the balance sheet with no secondary market and no bridge financing — and it is almost always the most […]

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  • Katie Cerami
    The Founder

    The Founder Is The Category

    ByNarracomm June 20, 2026June 20, 2026

    In emerging technology, the market buys the founder before it buys the product. Long before a buyer can evaluate your architecture, your security model, or your unit economics, they make a faster, older decision: do I believe this person can build the future they’re describing?  In categories that don’t yet exist, the founder is the […]

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