BCG: Token-Based Competition Has Arrived — Intelligence Is Now Abundant, Advantage Goes to Those Who Apply It Best
BCG today declared that companies have entered a new era of competition defined by token consumption, not model access. The June 23, 2026 article “The Era of Token-Based Competition Is Here. Is Your AI Strategy Ready?” argues that AI models now deliver PhD-level intelligence on nearly every topic. When intelligence is abundant, winning no longer…